Is this a better mission than 'authenticity'?
It's incredibly rare to read something truly fresh about branding. This was one of those pieces. Loved the 'Autotelic' paradigm.
Thanks so much, glad it was an interesting perspective :)
It's incredibly rare to read something truly fresh about branding. This was one of those pieces. Loved the 'Autotelic' paradigm.
Thanks so much, glad it was an interesting perspective :)